We sometimes feel we have to take a serious approach to a vital subject… this spot begs to differ.  It’s funny, creative, well produced, and the message is clear and memorable.  The talent obviously enjoyed the shoot, and the agency  clearly allowed this “feeling” to carry the communication.

This week, let’s consider letting the integrity of our message be carried forward by our creativity without imposing rules and restrictions.  Let the good work and good times roll.